In this Healio Video Perspective, Cynthia A. Matossian, MD, FACS, and David Evans, PhD, MBA, discuss how engaging videos may offer new ways for a website to convey a practice’s philosophy and gain traction among patients.
Evans and Matossian also talk about the logistics of running consistent video on a practice site. They offer insight on how to hire the right agency, and bust myths around video SEO.
“Videos do have a very valuable component for your website, if they are engaging,” Evans said. “They should talk about the surgeon’s