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VIDEO – Digital balance expert and in-house support are options to manage digital presence

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In this Healio Video Perspective, Cynthia A. Matossian, MD, FACS, and David Evans, PhD, MBA, discuss how practice owners can balance hiring an outside agency with in-house hires to help with their practice’s digital presence.
“If you can’t hire a team and maybe you have one or two people inside who are really good at social media, you can take advantage of that, but then you hire somebody who has expertise in rankings on Google, email marketing or something else,” Evans said. “So, it can be a mix and a match.”



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