Home Food Oishii introduces a new strawberry, the Koyo Berry

Oishii introduces a new strawberry, the Koyo Berry


JERSEY CITY, NEW JERSEY – Today, vertical farming leader Oishii The Koyo Berry, a new variety of strawberry grown by the beloved brand, was launched.

The Koyo Berry will join the coveted Omakase Berry as Oishii’s second strawberry, bringing an entirely new flavor profile to the table. Every Koyo Berry tray is non-GMO and pesticide-free. They are perfectly ripe and always in season. 

Meaning “elated” in Japanese, The Koyo Berry is a Japanese cultivar, traditionally grown just outside Tokyo during the winter months. The strawberry’s refreshing sweetness, balanced acidity (fragrant aroma), and slightly firm texture are its hallmarks. The nutrient-rich berries are grown hyper locally in Oishii’s state-of-the-art indoor vertical farms. The Koyo Berry evokes sweet summer memories and is always picked at peak ripeness to delight even the most discerning fruit-lover.

“When we founded Oishii, we made a promise to set a new standard for how we enjoy produce. The Omakase Berry was an important first step in that journey, and today, we are so proud to introduce The Koyo Berry – which builds on our brand’s legacy for delivering clean, fresh strawberries that are unlike anything you’ve ever tasted before,” said…

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