Voor Goed’s social entrepreneurship engine is focused on helping companies make choices that will benefit the people and society. Big and small choices. Because as the foundation’s director, Carolien van Wersch, argues, doing business responsibly can have a positive impact on solving the challenges facing our society today. “Social enterprise is something every business can do to make the world a better place.”
What do you mean by social entrepreneurship?
“In fact, a whole bunch of terms are used which essentially all mean the same thing. Sustainable entrepreneurship, impact enterprise, corporate social responsibility, social enterprise… For us, the bottom line is whether you are contributing to solving or tackling urban-based societal challenges, or not. Or worse, contribute in a negative way. It’s important to try to address and solve problems and challenges together. Feike Sijbesma said it best: ‘You cannot be successful in a world that is failing.’ If you look around and see children growing up in poverty and a world that’s being polluted, how can you, as an entrepreneur or as a company, say with a clear conscience that you are truly successful? If we strive…
