‘No’ is perhaps one of the most profoundly deep and multi-faceted words in the English language (all languages, truly speaking). Fashionably considered a trend word of recent times, ‘no’ comes across with a kind of cool detached attitude, sassy even and most definitely asserting. But what has ‘no’ really got to say about ourselves and at what cost?

‘No’ first rose to fame in around the mid-1980s, forefronting at the helm of an anti-drugs campaign, ‘Just Say No’. In the early 21st century it surfaced again, making its way into the courts of law for empowering females against sex crimes, and where ‘girl power’ has remained a hot topic ever since. The case for uplifting the downtrodden feminine divine continues to this day and thanks to a rise in self-help culture, you’ll not be far short in finding a plethora of lifestyle gurus, books…