Evans reports being the founder and CEO of Ceatus Media Group. Matossian reports no relevant financial disclosures.
In this Healio Video Perspective, Cynthia A. Matossian, MD, FACS, and David Evans, PhD, MBA, discuss the time commitment necessary to stay on top of a practice’s digital advertising.
“All campaigns need to be adjusted,” Evans said. “Your competitors come in and bid over you, and there are all sorts of things you have to look out for.”