Home Featured Duplicates will be the most popular shopping trend for 2023. Here's why.

Duplicates will be the most popular shopping trend for 2023. Here's why.

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Duplicates will be the most popular shopping trend for 2023. Here's why.



UPDATE: Apr. 26.2023, 12.45 pm EDT This article has been updated with more dupes of popular products.

Sierra scrolled down through her For You page She was shocked to find a video of a woman, in a seven-second clip, unpacking the contents of her recent Target order. Two large boxes of store brand toilet paper. It is the Best Buy In a voiceover, the narrator says: “The Charmin toilet tissue is a fake.”

Sierra, a marketer who uses TikTok For fun, I had noticed that there were more videos on the app about dupes in recent months, but found this seven-second clip to be “outrageous”. Why do we romanticize generic versions of everyday items that have existed for centuries? She decided to sew it.

Sierra explained her actions to Mashable by saying, “I just said, ‘Be so fucking real right now,’ which was the very first thing that came into my head.” Brief and blunt reactions video. (We have removed her last name in order to protect her personal privacy.) She thought that some of her friends would find it humorous. The video has been viewed over half a billion times and received 76,000 likes.

Sierra admitted that while she did not intend for her video to become viral, it “makes sense” to her that people liked it. “I know…



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